Immediate Sales Action

Where it gets harder

When you started talking to prospects, the straight line to sales and business success began to blur.

The prospects you talked to may see the technical applicability of your solution but don't have an obvious reason to act. In fact, the incentives of their organization, their role or the broader market may introduce tremendous friction to them confidently moving forward, either as a champion or a direct buyer.

The truth is, a product can have many valuable capabilities without every possible buyer having an equally compelling reason to purchase.

You experience this as demos where you explain the technology, have interesting conversations, and notice the prospect's curiosity, but no momentum is built that results in a purchase.

Prospects see why your product could be interesting or useful, but they don’t have a clear reason to buy from you now.

The impact is a lack of an obvious path to repeatable sales (or in some cases, to any sales).

You find yourself in these situations because you selected a market without understanding why anyone you talk to has a reason to take ownership or to act now to purchase your solution.

You cannot build a business on casual or polite interest. But you also cannot build a business by giving up too soon.

You've built an incredible product. Let's build the sales process to match.

What it is

More qualified second meetings, and a roadmap from there to a closed sale. Fewer demos that end with “that’s nice.”

Janine evaluates three critical areas of your sales situation:

Who has a reason to act?

Identify the buyer and buying situation where the pain of the problem is louder than the friction and the resistance towards change.

How do you uncover real pain you can solve instead of polite interest on your sales calls?

Get a structured set of questions to uncover the consequences of inaction, understand the urgency and potential barriers to adoption, and learn how to shift perspectives based on the challenges you uncover during the call.

Move from explanations and demos to real conversations about what it would take for the prospective buyer’s organization to seriously consider a change.

What commitment would move the purchase forward?

Show up at your sales calls knowing what to ask for next. Instead of handing your contact homework, co-create the business case with them, and build your champion at a pace that fits the trust you’ve earned. Every step should move the buying process forward instead of ending with an ominous “let’s keep in touch” that never leads to revenue.

The goal is more qualified second meetings. Without a qualified second meeting, there is no deal.

Immediate Sales Action also provides you with a preliminary sales process roadmap so you can move from closing the second meeting to closing the deal.

What makes a second meeting qualified?

The prospect has confirmed a problem they need to solve
The people who shape the decision are involved or you know how to reach them
The conversation is about how they’d buy, not another demo

We start with who to book first meetings with, because there's no qualified second meeting without a qualified first one.

Immediate Sales Action is about helping the right customers purchase your solution. You don’t need more people saying the product sounds useful. You need conversations with prospective buyers who:

Can be guided to articulate their problem
Build trust in your capability to help
Respond to your clear and concrete ask so you have a real revenue opportunity or clarity that it's not a fit or priority at this time

Immediate Sales Action shows you which buyers to target (down to the contact filters you can use to build your list), why they would buy, and how to add sales momentum to your conversations with prospects.

You will understand the buyers you need to talk to, what influences their decision-making process, how to uncover their pain and what asks are appropriate that can move your deals forward to a concrete, meaningful next step.

What changes

Look at your last ten first meetings. How many led to a second meeting with someone who could say yes?

Every first meeting that ends in polite interest cost you preparation, a demo and your time, and moved no one closer to buying. Immediate Sales Action works on that number: who you meet with, what you ask and what you ask for next. Every first meeting that becomes a qualified second meeting shows up in your pipeline and your revenue.

Before: “This is really interesting. Let’s keep in touch.”

After: “Let’s bring in our VP of Operations next week and work through the business case together.”

Your daily sales activity

Janine walks you through the recommendation and what it means for your daily sales activity so you can talk to the right customers, ask the right questions, make a clear ask of the people who want to buy and confidently move forward towards sales. Additionally, you'll receive insight on clear signals to understand whether your efforts are working or if it's time to try something else so you're not stressing or constantly prompting AI and overanalyzing when you need to be out selling and bringing in new revenue.

What you leave with

Know who to pursue, what to ask and what to ask for next.

Plus a preliminary roadmap from the second meeting to a closed deal, and the signals that tell you whether to continue, adjust or change direction.

About Janine

In the trenches with early stage startups for 7+ years.

From validating AI SaaS products through live customer discovery to bringing in high-profile supporters for early stage orgs, Janine has been in the trenches locating and creating momentum for early stage startups for 7+ years.

In 2025, Janine worked with Porsche and JB Hunt-backed startups. Janine produced high-quality leads in the ICP requested and guided the ICP through customer discovery feedback. For JB Hunt, Janine conducted a deep customer discovery study with live data collection and produced customer discovery insights in a real volume of market data to guide product direction and select the product to focus on (and the product to kill off) for a specific ICP.

Previously, on behalf of an EdTech startup, Janine secured high-profile (household names, extremely relevant and highly regarded) ideal clients as officially endorsing supporters for a US SBIR grant. Grant reviewers specifically recognized the quality of the supporters Janine sourced and secured.

Janine enjoys helping companies see their product in a different light, consider different angles on customer purchasing patterns and speak to ideal customers more clearly. While Janine incorporates cutting-edge, proprietary technology into her business, she manually reviews and selects from outputs by applying common sense, curiosity, intuition, and evidence.

"I value investing in myself as a brilliant, vibrant, creative, insightful human."

Janine Marill

Who it's for

Immediate Sales Action is for B2B founders and operators who are focused on landing early customers for high-ticket offers but are not consistently having sales conversations that lead to closed deals and revenue.

You have a credible product, service, or market opportunity. You've had a successful career, you know you have a sales problem, and you're ready to act on a clear plan.

Before investing heavily in outreach or getting in front of your most promising customers, you need:

Clarity on who your offer can best serve and why
An understanding of how to conduct initial sales meetings to uncover pain and urgency
The capability to frame the conversation and make the ask that advances the sales process towards a closed sale

You make decisions with judgement and accountability but you desire support from a sharp, experienced human with common sense and a capability to intuitively connect the dots based on research on customer personas and markets as well as real world sales experience.

How it works

How Immediate Sales Action works

Immediate Sales Action is delivered within 3 - 4 weeks of your Intensive Call. When you invest, the first step in our journey together is gathering and documenting a thorough understanding of your business.

Your part

Over the 3 - 4 weeks from your Intensive Call, your part is the questionnaire, the 60-minute Intensive Call, reviewing and approving your Sales Plan and Decision Framework before research begins, and the Debrief call. Your preliminary sales process roadmap is built from what you share with Janine and what the research shows, and we walk through it together on the Debrief call.

Intensive Call → Sales Plan and Decision Framework within 4 business days → your approval within 2 business days → research → Debrief call

Booking link and questionnaire

You book our intensive call during checkout, and the questionnaire arrives after checkout. Complete the questionnaire at least 2 business days before the call so we can use our time together to explore your market, your prior customer discovery outcomes and where you are experiencing challenges within your sales process.

The Intensive Call

In 60 minutes, we review your product or service, including a demo where relevant, and dive into your assumptions, sales experiences, capabilities, and commercial goals. By the end of the call, a focus area has been identified. The focus area includes the offers you're focused on selling and the types of business problems you solve with your offer.

Your Sales Plan and Decision Framework

Within 4 business days of the call, your Sales Plan puts the focus identified on our call in writing: the prospects to target first, the offer to put in front of them, and what a qualified second meeting looks like. The Decision Framework will provide specific indicators that allow you to evaluate whether your execution is effective. Additionally, the Decision Framework will outline what can and cannot be determined at this stage. Before research begins, you approve your Sales Plan and Decision Framework so that your final Immediate Sales Action is tailored towards your strongest current market opportunity. Approving within 2 business days keeps your Immediate Sales Action on its 3 - 4 week timeline.

Behavioral Modeling and Market Research

A qualified second meeting starts with choosing the right buyers for the first one. Janine builds detailed profiles of your likely buyers from your Intensive Call and targeted market, competitor and substitute research: their incentives, beliefs, decision-making process, behavior patterns and heuristics, the organizational context they buy in and where they sit on the adoption curve. Then Janine runs simulated discussions where those buyers react to your offer, raise objections and weigh it against their alternatives, so you can test how different buyers are likely to respond and show up to live calls more educated, confident and prepared for productive conversations.

What this reveals shapes your messaging at every stage: before the meeting, during it in the questions you ask, how you describe your offer and the commitments you ask for, in your follow-up, and through the second meeting and beyond. Janine reviews every output, and your final Immediate Sales Action marks which findings are backed by research and which still need to be confirmed on your sales calls.

Your Immediate Sales Action

You receive your final Immediate Sales Action, a tailored written recommendation built on your approved Sales Plan and Decision Framework, covering:

The ICP to target first, with the contact filters you can use to build your own prospect list
What paid offer to put forward and why it fits the buyer’s situation
The buying conditions, objections, approval requirements, desired outcomes and adoption barriers to look for when qualifying prospects
How to approach prospects, what to ask in sales conversations and what commitments to ask for to book qualified second meetings and move deals forward
How to build your champion and get from that contact to the person who makes the decision
A preliminary sales process roadmap from your first and second meetings to a closed deal
The prospect responses that tell you whether to continue, adjust the buyer or offer, or change direction, building on your Decision Framework
Which findings are backed by research and which still need to be confirmed on your sales calls, so you know what to listen for
How to tell whether your offer is delivering valuable outcomes for your customers after they buy

Why you can’t rely on AI alone

Booking first meetings is crowded with AI tools and lead generation services. Turning a first meeting into a qualified second meeting is different. It depends on instinct, intuition and the subtlety of a real conversation, and that is where Immediate Sales Action focuses.

There's a reason that relying on traditional AI models isn't leading you where you want to go.

What most AI training implicitly assumes

Individual
Preferences
Beliefs
Decisions
Actions

How the real world more accurately operates

Relationships
Identity
Embodied interaction
Emotions
Perception
Decisions

The investment

Ready for Action

Immediate Sales Action

^$1,900 one-time

Built to get you more qualified second meetings.

Booking link and questionnaire
60-minute Intensive Call, including your product demo
Your Sales Plan and Decision Framework
In-depth buyer profile creation
Simulated buyer discussions
Market Research
The compiled Immediate Sales Action
Debrief call to walk through the results

Delivered within 3 - 4 weeks of your Intensive Call.

Design partner pricing

Janine has spent more than ten years in sales turning stalled conversations into closed deals, and Immediate Sales Action packages that experience into a single focused engagement. Design partners get the full engagement at $1,900 in exchange for candid feedback, a testimonial and an anonymous case study. As the package matures, the price will reflect what the work is worth.

Invest in Your Immediate Sales Action →

Looking for more info? Contact Janine

Turn polite interest into qualified second meetings.