From ambiguity
to revenue.
I help B2B founders and expertise-driven businesses define who to sell to, sharpen their message, and build the systems that make it stick.
What I do
Strategy, pipeline, and systems. Delivered as one integrated engagement or individually, depending on where you are.
GTM Strategy
- ✓Ideal Customer Profile definition
- ✓Market segmentation & hypothesis-driven targeting
- ✓Messaging, positioning & offer clarity
- ✓Structured GTM roadmapping
Pipeline Execution
- ✓Qualified meeting generation
- ✓Targeted outbound campaign execution
- ✓Embedded sales process control
- ✓Market intelligence from live sales conversations
Data & Systems
- ✓Bespoke analytics & reporting dashboards
- ✓Full-stack client portals & ops systems
- ✓API integrations & data pipelines
- ✓Live data products your team depends on
How an engagement works
Three phases, clear outputs at each stage, no ambiguity about what happens next.
Discovery
A structured conversation to understand your market, your ICP hypothesis, and where the gaps are between your product and paying customers.
Strategy & Build
I define the targeting plan, sharpen the messaging, and scope the outbound approach. Or design the data product your team actually needs.
Execution
Embedded delivery: pipeline generation, qualified meetings booked, or a live system deployed and in use by your clients.
Work
Market Validation Case Study
F500 Corporate Venture Studio · Freight-Tech A/B Test · 6 weeks
Company A: Validated
Fleet intelligence & optimization SaaS. 2,430 calls, 724 conversations, 672 qualified insight events, 12 meetings booked. Concept validated. Venture studio proceeding to fund national rollout.
Company B: Invalidated
AI billing for freight. 1,593 calls, 285 conversations, 2 meetings booked. Concept invalidated. Investment discontinued before further capital was deployed. The data alone saved the investment.
Client name anonymised per standard practice. Data from live outbound experiment, October 2025.
About
Janine Marill
I've spent 10+ years in sales and competitive markets. My work sits at the intersection of structured thinking and disciplined execution. I turn early-stage ambiguity into qualified pipeline and scalable revenue.
I work with B2B tech founders (pre-seed through Series A) who build first and try to sell later. I also work with expertise-driven businesses: consultants, fractional executives, and professional services agencies who need predictable deal flow.
I build dashboards and full-stack systems for clients who need live data products, not just strategy documents.
Contact
Let's talk
If you're building something and need help finding your customers, or you need a live data product your team can depend on, get in touch.